Business and Professional Ethics
RPH 350/ ECO 350
Spring 2018
Tue/Thur 8:00-9:15 a.m.
Lyon 206
Paul Custodio Bube, Ph.D.
Office Hours: Lyon 321
MWF 10:00 a.m.-noon
TR 9:30-11:000 p.m.
or by appointment
Phone: 870-307-7351

E-mail: Click on Mailbox to e-mail professor Mailbox



Honor Code
All graded work in this class is to be pledged in accordance with the Lyon College Honor Code. The use of any aids during the course of a quiz or exam, such as a phone, any webpage other than the pages where exams and quizzes are given, hand written notes, etc., for any reason, is considered an honor code violation. On online exams, there will be a place for students to click that they are pledging their work. On all other assignments, students should type or write "Pledged" on the assignment, followed by their name and student ID number. (For example, "Pledged, Harry Potter 7311980.")

Class Attendance Policy
Students are expected to attend all class periods for the courses in which they are enrolled. They are responsible for conferring with individual professors regarding any missed assignments. Faculty members are to notify the Registrar when a student misses the equivalent of one, two, three, and four weeks of class periods in a single course. Under this policy, there is no distinction between “excused” and “unexcused” absences, except that a student may make up work missed during an excused absence. A reminder of the college’s attendance policy will be issued to the student at one week, a second reminder at two weeks, a warning at three weeks, and notification of administrative withdrawal and the assigning of an “F” grade at four weeks. Students who are administratively withdrawn from more than one course will be placed on probation or suspended.

I realize you may have athletic or academic events that you are expected to attend. If that is true for you, it is YOUR responsibility, not to miss more than the equivalent of four weeks of class. In other words, it is possible that you may have to miss an event in order not to be administratively withdrawn with an F grade that will affect your GPA (see the Lyon College Catalog).

In this class attendance and participation count for 10% of your final grade. There will be some in-class assignments that count toward this grade, so if you miss a class, you will lose points for absence and for the in-class assignment. 

It is the student's responsibility to check this online syllabus and course schedule at least once a week in case the schedule is changed. Normally, the class schedule below will be projected on the screen before each class. Thus, there is no reason why a student should not know when a quiz, exam, or assignment is due. Be sure to check your e-mail every day. This is a Lyon College policy, and it is the main way I communicate with students outside class. If a student receives an e-mail indicating that an exam is available to take, and she/he misses the exam because she/he did not read the e-mail, that is the student's responsibility, and the exam will receive a zero. If you are having problems with your Lyon email, contact Information Services at

Students seeking reasonable accommodations based on documented learning disabilities must contact the Provost at (870) 307-7332. Please note, that even if you had accomodations in a previous semester, you have to contact the Provost each semester to renew those accomodations.

Harassment, Discrimination, and Sexual Misconduct
Title IX and Lyon’s policy prohibit harassment, discrimination and sexual misconduct. Lyon encourages anyone experiencing harassment, discrimination, or sexual misconduct to talk to Donald Taylor, Title IX Coordinator, or Patrick Mulick, Dean of Students and Title IX Investigator, about what happened so they can get the support they need and Lyon can respond appropriately. Lyon is legally obligated to respond to reports of sexual misconduct, and therefore we can guarantee the confidentiality of a report only when made to a confidential resource (the Title IX Coordinator, Dean of Students, Chaplain, Counselor, or Nurse). As a faculty member, I am required to report possible Title IX violations and must provide our Title IX coordinator with all relevant details. I cannot, therefore, guarantee confidentiality.

Additional details specific to this course may be found in the subsequent pages of this syllabus.



Business Ethics Concepts and Cases REVEL (eighth edition) by Manuel Velasquez

The book is an online text that can be purchased for $79.27 online at  


Nature and Purpose of the Course:

This is a course in Applied Ethics, that is, a course which examines how ethical theories can be applied to concrete situations and issues.  This class will emphasize critical reasoning and analysis in the study of ethical theory and issues.  The aim of this course is to introduce students to basic concepts and theories in philosophical ethics and to apply those concepts and theories to concrete issues and cases in the areas of business. Other professions, such as the medical professions, may be explored, depending upon the background and interests of the students.

Student Learning Outcomes:

Upon completion of this course, the student will be able to

      1. Define key terms associated with business and professional ethics;

      2. Analyze and evaluate various ethical theories as they relate to business issues;

      3. Apply ethical theories and concepts to concrete issues and cases in the areas of business;

      4. Research and evaluate the ethical culture and stance of a specific corporation in light of the ethical concepts and theories covered in the course. 


Students need to complete reading assignments before class time on the day for which they are assigned, and to participate in class discussions. There will be online quizzes (one for each chapter of the book); two "shared writing" short essays done in the online book; one case analysis presentation (done with a group), and a 4000-5000 word social responsibility analysis of a Fortune 500 company. [All written work should be printed double-spaced, 12 pt. font, with one-inch margins. I do not mind students going over the suggested word limit as long as what they write is pertinent to the assignment.] Because this is the first time using the online version of Business Ethics: Concepts and Cases, the grading system of the courseware is new to me and may need to be adjusted throughout the semester. Many of your grades will be calculated in the courseware itself, but the case presentations and final social responsibility analysis will have to be added in Schoology. The case analysis will count approximately 10% of your grade; attendance and participation will count about 10%; the social responsibility analysis will count 20%; shared writings will count 20%; and chapter quizzes will count 40%.

Attendance & Participation 160
Case Prsentation 160
Social Responsibility Analysis 320
Shared Writings (16x20 pts) 320
Chapter Quizzes (8x80 pts) 640
Total Possible Points 1600

Grading Scale: A=1440-1600; B=1280-1439; C=1120-1279; D=960-1119; F=0-959



One's ethical reflection about real life issues does not usually occur in isolation from others.  If we are facing dilemmas or ethical challenges in our workplace, in our personal lives, or in our social settings, we generally talk about these with others.  For that reason, I hope that students would collaborate with each other as they study for exams and prepare written work and projects for the course. In some cases collaboration will be required, such as with the assigned presentation. However, I do expect that each student will write his or her own final drafts of essays, as well as take his or her own exams. For example, talking together about how to approach an essay, exchanging ideas, etc., is encouraged, but each student will write his or her own work in his or her own words and pledge them (see the section on the Honor Code).

Case Analyses/Presentations involve 2-4 students working together on an assigned case study. Each analysis should explain to the rest of the class the important ethical issues raised by the case in light of the chapter that the case is related to. Students are encouraged to find updated information pertaining to the case (all the cases in the text are actual). The presentation should take approximately 35 minutes, not including time for interaction with the rest of the class. There is no one set format--students may want to provide a pro/con debate on issues raised by the case, provide a straightforward explanation of what the case entails ethically, or perhaps dramatize an aspect of the case in order to explicate key ethical issues and concepts. See the Guidelines for Case Analysis/Presentation at

The essay analyzing the social responsibility of a Fortune 500 company is also fairly open-ended. However, students should read a sample Social & Environmental Assessment Report from the Ben & Jerry's website at in order to get an idea of what a social responsibility analysis might look like. In addition, ethical issues raised by practices, investments, etc., of one's chosen company, should be related to relevant concepts and discussions from our book and the class. Students may want to choose a Fortune 500 company early, since when a company is chosen, no one else may do her/his analysis on that company. If the student chooses to analyze a significant bioethics issue, she/he needs to negotiate the topic with me. Whatever topic a student chooses -- business or bioethical -- students must clear the topic with the professor no later than fall break. Click here for more specifics about the assignment.

CELL PHONES, COMPUTERS, AND OTHER ELECTRONICS: Cell phones should either be turned off or put on silent or vibrate in class. They should be put away and not visible. Texting during class is not permitted. If you are awaiting an emergency call, then you should sit near the class entrance, and when your phone vibrates, you should quietly exit and take your call in the hallway out of earshot of the class. Students may use computers in class to keep notes only (unless directed by the professor). Listening to iPods or other mp3 or similar players is prohibited in class. Violation of these requirements will adversely affect your participation/attendance grade for the class.


Although this is a cross-listed course with Economics and Business, I would like you to create electronically (e.g., a folder on your I-drive) a portfolio in which you save your papers from this class and any other papers you may do in RPH courses. This will not be graded, but in the event you do take other RPH courses, Dr. Beck and I would like to be able to ‘see’ your progress and I hope you would want to reflect upon your work. Because RPH classes are so ‘holistic’ in their approach to human affairs, we both hope that what you write will be connected to your other academic work and to the choices you make in other dimensions of your lives. Those of you who are considering majoring and minoring in RPH are required to keep a portfolio. Making this a requirement in every class means that those of you who have not yet decided whether to major or minor will have the portfolios on-line and accessible, making it very easy to declare a major or minor (see catalog for requirements).


Last day to drop with no record of the course is January 30
Last day to drop with a W is March 26   



      (*The primary course schedule is found in REVEL's web-based version of Business Ethics: Concepts and Cases by Manuel Velasquez)

What is Business and Professional Ethics?

      Jan. 18 Review Syllabus
      Jan. 23 Read by class time: the Introduction and sections 1.1, 1.2, & 1.3 from Chapter 1 "Ethics and Business"

1. Ethics and Business

      Jan. 25

      Read by class time: sections 1.4 & 1.5 from Chapter 1; Complete the two "Shared Writing" short essays in the courseware (20 pts. each) 

      Jan. 30 Read by class time: Case Study 1.1 (Slavery in the Chocolate Industry)
      Read the Summary: Ethics and Business, and
      Complete Quiz for Chapter 1 by midnight (80 points)

2. Ethical Principles in Business

      Feb. 1

      Read by class time: the Introduction and sections 2.1, 2.2, 2.3, & 2.4 from Chapter 2

      Feb. 6 Read by class time: sections 2.5, 2.6, 2.7 & 2.8 from Chapter 2; Complete the two "Shared Writing" short essays in the coursware (20 pts. each)
      Feb. 8 Read by class time: Case Study 2.1 (Traidos Bank & Roche's Drug Trials in China)
      Read the Summary: Ethical Principles in Business and
      Complete Quiz for Chapter 2 by midnight (80 points)


3. The Business System

      Feb. 13 Read by class time: the Introduction and sections 3.1, 3.2, & 3.3 from Chapter 3  
      Feb. 15 Read by class time: sections 3.4, 3.5, 3.6 from Chapter 3; Complete the two "Shared Writing" short essays in the coursware (20 pts. each)
      Feb. 20 Read by class time: Case Study 3.1 The GM Bailout); Class presentation by Group 1
      Read the Summary: The Business System: Government, Markets, and International Trade and
      Complete Quiz for Chapter 3 by midnight (80 points)

4. Ethics in the Marketplace

      Feb. 22 Read by class time: the Introduction and sections 4.1 and 4.2 from Chapter 4
      Feb. 27 Read by class time: sections 4.3, 4.4, and 4.5 from Chapter 4; Complete the two "Shared Writing" short essays in the coursware (20 pts. each)
      Mar. 1 Read by class time: Case Study 4.1 (Intel’s Rebates and Other Ways It Helped Customers); Class presentation by Group 2
      Read the Summary: Ethics in the Marketplace and
      Complete Quiz for Chapter 4 by midnight (80 points)


5. Ethics and the Environment

      Mar. 6 Read by class time: the Introduction and sections 5.1 and 5.2 from Chapter 5
      Mar. 8 Read by class time: sections 5.3, and 5.4 from Chapter 5; Complete the two "Shared Writing" short essays in the coursware (20 pts. each)
      Mar. 12-16 Spring Break
      Mar. 20 Read by class time: Case Study 5.1 (Ok Tedi Copper Mine); Class presentation by Group 3
      Read the Summary: Ethics and the Environment, and
      Complete Quiz for Chapter 5 by midnight (80 points)

6. Ethics of Consumer Production and Marketing

      Mar. 22 Read by class time: the Introduction and sections 6.1, 6.2 and 6.3 from Chapter 6
      Mar. 27 Read by class time: sections 6.4, 6.5, 6.6, and 6.7 from Chapter 6; Complete the one "Shared Writing" short essays in the coursware (40 pts. each)
      Mar. 29 Read by class time: Case Study 6.1 (Promoting Infant Formula in the 21st Century); Class presentation by Group 4
      Read the Summary: Ethics of Consumer Production and Marketing, and
      Complete Quiz for Chapter 6 by midnight (80 points)

7. Ethics of Job Discrimination

8. The Individual in the Organization

      Apr. 12 Read by class time: the Introduction and sections 8.1 and 8.2 from Chapter 8
      Apr. 17 Read by class time: sections 8.3, and 8.4 from Chapter 8; Complete the two "Shared Writing" short essays in the coursware (20 pts. each)
      Apr. 19 Read by class time: Case Study 8.1 (Death at Massey Energy Company); Class presentation by Group 6
      Read the Summary: Ethics and the Employee, and
      Complete Quiz for Chapter 8 by midnight (80 points)
      Apr. 24-May 3 Presentations of Social Responsibility Analysis
      Finals If we need this time, we will use it to finish up Presentations of Social Responsibility Analysis

      © 2012-2018 Paul Custodio Bube